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Company’s philosophy on a foreign market

Philosophy of the company, that realizes its business activities on international environment, exceeds national range. The essence of the philosophy is the orientation to wider dimensions as dimensions of the domestic market, orientation to foreign markets and positioning of the products and services on these markets, followed by major need of knowledge about the relevant market, than the domestic market requires, higher business risk, different forms of business, different organizational structures.
FILOZOFIA PODNIKU NA ZAHRANIČNOM TRHU
Filozofia podniku realizujúceho svoje podnikateľské aktivity v medzinárodnom prostredí presahuje národné hranice. Podstatou filozofie je orientácia na širšie dimenzie ako sú dimenzie domáceho trhu, orientácia na zahraničné trhy, na umiestňovanie výrobkov a služieb na týchto trhoch sprevádzaná vyššou potrebou poznania relevantného trhu ako si vyžaduje domáci trh, vyšším rizikom podnikania, odlišnými formami podnikania, odlišnými organizačnými štruktúrami.
1. DECISION OF THE COMPANY ABOUT ENTERING OF THE FOREIGN
MARKET
Decision of the company about entering of the foreign market is followed by many risks. Especially risks, that relate to political and legal conditions in foreign country, political orientation, legislative, that exact from manager to be inform about it, need of knowledge of foreign language, misunderstanding of foreign customer and his requirements, misunderstanding of corporate culture and ethics in foreign country.
Taking into account the fact, that international market starts to be saturated, companies have to learn how to face these risks. (...)

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Źródło: Czasopismo Logistyka

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