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Hunkemöller boosts warehouse efficiency with Geekplus robots

Geekplus, the global leader in warehouse robotics, is proud to announce the successful deployment of its order fulfillment automation at Hunkemöller’s distribution center in the Netherlands. The retailer chose the company’s Shelf-To-Person solution to meet increasing demand and uphold its commitment to delivering excellence to customers.

 

The cutting-edge warehouse in Almere now features more than 150 P800 robots, 30 picking stations, 738 racks and 4 putaway stations. Designed to enhance picking efficiency, storage density, and throughput, the solution supports Hunkemöller’s dynamic inventory needs across more than 750 stores worldwide and a rapidly growing ecommerce service.

We needed a scalable, intelligent automation solution that could support our fastpaced business and expanding product range - said Nick Gresham CFO at Hunkemöller. -Geekplus stood out with their proven expertise in retail logistics and innovative, flexible order fulfilment solutions.

The mobile robots, deployed on a custom-built 4608 sqm mezzanine developed by Anera, bring entire shelves directly to the employees - minimizing walking time and maximizing efficiency. Ideal for high-SKU fashion operations, the system enables fast, accurate order fulfillment while supporting Hunkemöller’s retail growth and digital-first strategy.

This project is a cornerstone of Hunkemöller’s digital expansion strategy, enhancing its ability to serve customers through a personalized, data-driven and efficiency approach. It also aligns closely with the brand’s purpose-driven message: “Creating moments that matter, together.” By streamlining logistics with robotics, Hunkemöller is ensuring every customer interaction—from purchase to delivery—is a seamless and empowering experience.

We are proud to support Hunkemöller, one of Europe’s leading fashion retailers, in building a future-ready distribution center - said Yillian Dong, Sales Director for the Benelux region at Geekplus.

The collaboration underscores the Geekplus’ growing presence in the retail sector and the Benelux region, where operational agility, fulfillment speed, and customer satisfaction are mission-critical. With the robotics system, Hunkemöller is well equipped to continue scaling its logistics operations and delivering on its brand promise -across every channel.

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