The book provides basic supply chain definitions and offers an overview of the manufacturing, distribution and retailing functions. It also discusses timely topics such as the emergence of the omni-channel marketplace and its impact on the end-to-end supply chain. The book "Supply Chain For Dummies" is targeted at seasoned supply chain professionals who want an update on the latest tools and techniques for optimization, as well as those who are new to the supply chain function. Because it’s a "For Dummies" book, it’s easy to read and has touches of humor - but it also delivers a lot of valuable insights about today’s most urgent supply chain challenges and most promising opportunities.